Brian Harrison will talk about his new book Listen, We Need to Talk: How to Change Attitudes about LGBT Rights.
Listen, We Need to Talk tests a new theory, what Brian Harrison and Melissa Michelson call The Theory of Dissonant Identity Priming, about how to change people's attitudes on controversial topics. Harrison and Michelson conducted randomized experiments all over the United States, many in partnership with equality organizations. They found that people are often willing to change their attitudes about LGBT rights when they find out that others with whom they share an identity (for example, as sports fans or members of a religious group) are also supporters of those rights-particularly when told about support from a leader of the group, and particularly if they find the information somewhat surprising.
Fans of the Green Bay Packers football team were influenced by hearing that a Packers Hall-of-Famer is a supporter of LGBT rights. African Americans were influenced by hearing that the Black president of the United States is a supporter. Religious individuals were influenced by hearing that a religious leader is a supporter. And strong partisans were influenced by hearing that a leader of their party is a supporter. Through a series of engaging experiments and compelling evidence, Listen, We Need to Talk provides a blueprint for thinking about how to bring disparate groups together over contentious political issues.
Brian F. Harrison is Lecturer in Political Science at Northwestern University.