NOT REAL FOOD
An exhibition by Jonathan Sims
On view March 30 - April 26, 2015
Please join us for a reception of Friday, April 3rd
from 6-8 PM at the Prairie Lights Cafe!
Food looks so good. It appeals to all of our senses. This appeal is something that advertisers have capitalized on for decades.
I find it shocking and gross how aggressively food is marketed to us. We need food to live. It nourishes our bodies. And yet, corporations relentlessly work to convince us to purchase more, consume more, and spend more. Creativity has been harvested on a massive scale by advertising agencies to produce tempting food ads. These images, slogans, and art are put to work by corporations hungry to earn billions of dollars. These attacks on our mind are made worse by the fact that the foods which are most inexpensive are the worst for our bodies.
It wasn’t until adulthood that I realized how ubiquitous food marketing is in our lives, and how easily drawn in we are by its efforts. Ronald McDonald, the Quik Bunny, and the Dunkin’ Donuts Guy brainwashed me by the time I was four years old. I grew up in the 80s and 90s, completely immersed in the world of bright colored, cartoony, cacophonous marketing. Even now, I can’t escape this part of our society, and part of me enjoys it. It’s twisted and weird and it makes me uncomfortable.
My work explores this line between my repulsion at the corporate recklessness of food advertising and my strange fondness for the imagery of cartoon food and the marketing of something we require to live.
About the artist:
Jonathan Sims is an artist and illustrator living in Iowa City. He graduated from Coe College with a BA in Art, emphasizing in digital art and painting, in 2005. Jonathan worked as a digital artist at a portrait photography studio from 2005 to 2014, making art and comic books in his spare time. Currently, he spends most of his time illustrating and designing T-shirts at Jonnie 5 Apparel, drawing comic books, and making digital art.
To see more of the artist’s work, please visit WWW.FLOATINGBUNNYHEAD.COM.
For gallery or sale inquiries, please contact Sarika Sugla, Gallery Curator, via email at TIMESCLUBGALLERY@PRAIRIELIGHTS.COM.