Tippie College of Business’s Nick Westergaard will talk about his dynamic new book, Get Scrappy, which shatters the myth that only big brands can do big things. This essential guide to the current marketing environment addresses today’s ever-changing array of platforms, features, and networks – and explains how to help your business reach people effectively and efficiently.
Nick Westergaard is a contributor to the Harvard Business Review and host of the popular On Brand podcast. He teaches, and is on the Advisory Council of the Marketing Institute at the Tippie College of Business. He is the organizer and host of the Social Brand Forum and a mentor at the Iowa Startup Accelerator. He lives in Coralville.